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Online Marketing: Key to the Success of Your Oil Business

The United States takes pride in its bountiful natural resources, from forests to mountains, and agriculture to waters. And under these are some of the greatest discoveries that have made the lives of people more convenient: oil and gas. In a country where over 900,000 wells containing these energy sources remain active, it goes without saying that the nation’s oil and gas industry remain strong and ever-evolving....

5 Signs Your Business Needs a Rebrand Right Now

Rebranding is part of the evolution of businesses. It may be a subtle transformation, like a slight shift in a logo’s colors, or a major overhaul where the logo itself undergoes a dramatic change. Redefining a brand may be due to a company’s aim to shift how consumers perceive the brand, to bring new life into a logo that seems dated, or to show the progression of the company with an evolving market. Whichever...

Grow Your Business in 2018 With These Online Marketing Tips

It’s been a great year for many businesses that invested in digital marketing. For sure, you are itching to know how to go about optimizing your online presence and making your brand attractive to search engines in 2018. Your audience is always looking for interesting and relevant content. It is your responsibility to satisfy this need. The reward is their interest, patronage, and loyalty. Aspire Digital...

The Main Types of Navigation in Website Design

Your website design should provide a user experience that is as memorable as possible. Navigation is hence one of the chief elements in web design. A well-designed navigation system makes your site easy to use and enhances its user experience. A Greeley web design company has the required expertise to link your navigation and web design so that they work together seamlessly. Failure to do this will only frustrate...

What is Inbound Marketing?

Inbound marketing involves the use of different pull marketing tools, such as blogs, social media, SEO and content marketing to attract new customers. Inbound marketing focuses on making it easier for a business to be found by its target customers. Through inbound marketing, you can point your customers precisely towards the solutions that they are looking for, thereby building reputation, trust and authority...

Launch of iPhone X in Australia Sold Out in 2 Hours

The launch of Apple’s iPhone X in Australia set a new record for sales, as many stores have sold out the U.S. smartphone maker’s latest model in just two hours. Apple released the much-awaited handset on Nov. 2, when it attracted a huge crowd. In Sydney, it drew more than 400 buyers along the company’s flagship store in the city. Some even camped out for several days just to be the first in line. Long...

Categories of Digital Marketing Models

Digital technology has changed how businesses interact with their customers. You can continue to engage your customer online long after they have purchased your product. Consumers can also give you feedback on your product and services. To keep up with the technology, businesses should identify a marketing model which fits their strategy and objectives. A firm can also opt to seek the services of a digital marketing...

Top 2 Reasons SMBs in Charlotte, NC Need Social Media Management

Digital media services play a critical role in the success of business in this age when communication has turned seamlessly global. And, thanks to technological advancements, there has been an in increasing number of social media platforms, the likes of Facebook, LinkedIn, Twitter, Instagram, and Pinterest, which SMBs in Charlotte, NC can and have been using to grow their brands and reach out to potential clients....

The Right Keywords for Your First SEO Campaign

Small businesses across the country, even here in Minnesota, have likely heard about search engine optimization and have begun to use it to boost their marketing. SEO can be a hard nut to crack, however, as optimization remains a tricky process. In the area of keywords alone, how can you choose the right set of keywords on the onset? SEO and Keywords Search engine optimization for your Minnesota business refers to...

How Often Should Businesses Update Their Websites?

A business’ website is its face in the online world. You might wonder how often or how much should you make changes in your business’ face? The simple answer is it depends. It mainly depends on two things, according to web design experts in Minnesota (MN). The nature of the site First, it depends on the nature and types of content that you publish on your website. For instance, if the website posts a calendar,...