Dentists have extra work to do once they finish their program and open their office. They have to start marketing their services to their potential patients. As a practitioner, there are certain advertising principles that you need to know. Learn to Measure Simply putting resources on advertising and marketing will not yield the results you want; you need to identify ways...

Singapore Prime Minister Lee Hsien Loong said that the country needs to keep up with other cities in terms of technology for electronic payments, amidst the growing popularity of online shopping. In China’s major cities, for instance, the popular modes of payment include mobile apps, such as WeChat Pay and Alipay. These electronic payment platforms are connected to bank...

Any smart business owner in today’s time and age understands the utmost importance that content plays. This is especially true in the modern market place, wherein competition is extremely tight. Whether your organization offers physical goods in a local brick-and-mortar shop or delivers services via the World Wide Web, you need to have interesting and pertinent content...

Digital marketing can be a daunting task, especially for owners of small businesses. Small companies may lack the resources to be able to invest enough...

Every dental practice needs great publicity to draw in new clients. Whilst you may be too preoccupied with your daily activities to prioritise marketing,...

Are you wondering why your website has a high bounce rate and visitors only spend a few minutes or seconds on your site? One of the reasons for this might...

Visitors want more from the content they search. Text — and more text — to explain everything and represent your brand just won’t cut it anymore....

When your company’s marketing efforts have been quite ineffective lately, and you have been having difficulty working your way around digital marketing, you can look at the secrets of high-performing brands to give yourself insight on what to do to improve your marketing skills. Think on a System Level To get ahead in marketing, you may think to hire the best experts...

Digital marketing is an important component of your marketing and advertising campaigns. It helps you have a 360-degree approach to reaching customers....