If you are new to online marketing and still wrapping your head around the benefits of search engine optimization or SEO, we have news for you. You need local SEO as well. Here are some of the reasons why you need to localize your website’s SEO to target your immediate market. Consider these benefits and start looking for a local SEO company in Denver such as Third Stage Marketing to help you out.
It enables you to engage with customers and leads that are already in your area
Think of localized SEO as window displays in brick-and-mortar stores. When people see and like the items displayed in your windows, they can easily just walk in and buy the item/s. You do not need to go through hoops and market your items to customers who are still in their homes or their offices.
You are marketing and advertising to the folks who are already in front of you. Just the same, if you localize your SEO for the people who are already in your area, you can tap the immediate market which is already there.
It gives you a competitive advantage
Think of it this way: if your competitors are already doing localized SEO and you are not, you are not only losing the chance to gain new leads, you might also be losing even your most favored patrons.
In one study, researchers found that a whopping 75 percent of consumer globally prefer to make a transaction through a website that is available in their native language.
It helps you earn the community’s trust
It is hard to be a new kid on the block – you have to earn the community’s trust. If you are a global brand who recently opened a new headquarters in a new country, localizing your website is the first step in improving your online marketing strategy because it enables you to earn the local community’s trust.
While it is always a good idea to market to the ones who are not nearby, why not grab the opportunity, engage, and sell to the ones who are already nearest you? Localizing your SEO is the first step in personalizing your online marketing strategy so go for it.