Marketing is all about image. It’s all about making sure that your brand is relatable, trustworthy, and reliable. As such, it is important that your brand is easily received by your target audience.
To do just that, you need to make sure that you have solid consumer insights. These will serve as your guiding principles whether you are coming up with a new brand or an advertising campaign. To gather such insights, there are many methods that you can always go for.
Whether you are working on a startup campaign or the marketing for a company in the manufacturing industry, here are some pointers to always look at:
This perhaps is the most hands-on pointer in the list. You should go where your target audience goes or engage in the things and activities they are engaging in. That way, you will know what they are talking about, which you can easily translate into insights.
Follow their conversations
Speaking of what your customers are talking about, there is a method you may want to try — go online. One simple way of doing this is by following your brand’s hashtags to find what people are talking about the business. You can categorize their sentiments into positive, neutral, and negative. There are certain analytics tools that will help you with this.
Do some testing
This is something that you should do when you are launching a new product. You can interview your customers about their expectations about the brand. A focus group discussion is an effective way when it comes to knowing your customers in-depth.
These are only some of the things to keep in mind if you want to know more about your target audience. You can always work with a reliable research agency to validate your insights.