Rebranding is part of the evolution of businesses. It may be a subtle transformation, like a slight shift in a logo’s colors, or a major overhaul where the logo itself undergoes a dramatic change.
Redefining a brand may be due to a company’s aim to shift how consumers perceive the brand, to bring new life into a logo that seems dated, or to show the progression of the company with an evolving market.
Whichever the reason, the rebrand extends to all of the company’s marketing materials, including its website. Agencies specializing in web design services in Alexandria, MN have helped many enterprises rebrand.
How about you? Is it time to give your business a rebrand? If you notice any of the following signs, the answer is a resounding yes.
Your brand’s name no longer fits
You may have expanded your product line or added to your services, or your mission or values have evolved. Your brand name may have worked two decades ago but if it no longer reflects your brand vision or what your offer, then it’s time for a rebrand.
Come up with something that fits your status as well as envisions a future personality you would like your brand to represent.
Your brand’s logo makes you cringe
If you don’t feel proud to display your logo on your website, business card, or social media profiles, then it’s a sign that a rebrand is in order. Perhaps it’s the color, the typeface, or the entire logo design – take a look at other brand redesigns and draw inspiration about how you can improve yours.
Your brand looks the same as everyone else’s
For your brand to succeed, it needs to stand out, but in a good way. Do a mini brand audit: does your collateral look the same as those of your toughest competitors? If so, you need to do a proper sit-down with your design team.
Your rebranding may include tweaks to your messaging, imagery, color, or combinations thereof. Just remember to stay true to your brand’s vision and how you want to be perceived.
Your brand is undergoing changes in its architecture
Companies that are experiencing or have just undergone an acquisition or merger can benefit from a rebrand to reflect the new brand architecture.
You want to appeal to a wider audience
Redefining your brand is a great way to engage new audiences and gain new customers. Rebranding goes hand-in-hand with promotions, after all, so make the most of revitalizing your brand to grow your business.
Rebranding involves a lot of thinking and experimentation, but when executed properly, it can bring positive results for your business. If it seems a bit overwhelming, getting marketing experts on board will definitely help. Good luck!