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Low Online Profile? Focus on the Four Pillars of Digital Marketing

No entrepreneur wants to leave money on the table. As true as this statement is, many unconsciously do just that, and this is especially true of online businesses. How? By failing to apply the right strategies in executing online marketing campaigns. While these strategies are not rocket science, there is a need for sufficient knowledge, hence the necessity of hiring professionals. Although there are quite a...

5 Surefire Ways to Convert Prospects to Clients

With all the available platforms – both personal and digital, it should be easier to do business-to-business (B2B) transactions. If you’re in a highly saturated industry, however, acquiring clients is a long shot. The more challenging part is actually not in hooking your prospects, but in sustaining their interest. How do you do it? Got to the right person Your efforts would all be in vain if...

How Often Should Businesses Update Their Websites?

A business’ website is its face in the online world. You might wonder how often or how much should you make changes in your business’ face? The simple answer is it depends. It mainly depends on two things, according to web design experts in Minnesota (MN). The nature of the site First, it depends on the nature and types of content that you publish on your website. For instance, if the website posts a calendar,...

Practical Reasons to Take Your Business Online in Perth

The economic outlook for the Perth has never been this positive as a fast economic growth rate has put in in the highest record in Western Australia. Perth accounts for about half of Australia’s exports of iron ore, gold and liquefied natural gas exports to China.    The state government has been working to help businesses make export connections and create a viable online presence; they know...

Why Certification in Security + is Needed

Over the last couple of decades, the dependence on technology has grown. Computers and mobile devices are used for every activity: research, shopping, paying bills and even running a home. This interconnected leads to the need to implement security measures for protecting sensitive personal information.  This has led to the creation of Security + Certification, which is the standard for security knowledge and...

Construction Estimator Software: Choosing the Best for Your Business

Construction cost estimation software, also called bidding software, helps business owners calculate the cost of labor and material. The program can also help in creating detailed proposals from estimates. Some of the features offered by its package are: Cost Database, which includes accurate figures on materials and costs to aid in preparing estimates Labor and Materials, which helps calculate labor and...

The Importance of Accurate Data Management

The importance of data management in responsible research cannot be overstated. Indeed, no research process should start before the research team ensures that proper measure is in place to guarantee accuracy on data management. Although the process may prove costly initially, it saves you time, effort and cost afterward. Laboratory Information System The Laboratory Information System is becoming an increasingly...

Preparing for Industry 4.0’s Many Legal Dilemmas

No significant change is without its small inconveniences. For industries about to shift towards more internet-dependent operations, caution in these uncharted waters is necessary, especially when many bumps are likely to be of the judicial variety. The rollout of Industry 4.0 is off to a great start, with countless companies already applying innovative technologies to their day-to-day operations. Of course,...

Staying Prepared: Creating an IT Disaster Recovery Plan

Companies hit by natural disasters can suffer from a range of operational issues, from extended system downtime to massive revenue loss leading. How, then, can companies keep things running smoothly in the event of a disaster? To swiftly recover from an IT-disabling event, ALLTEKS Ltd recommends coming up with a set of policies and procedures, often referred to as a business continuity strategy, to address possible...

Petroleum Companies to Boost Fiber Optic Market Growth Toward 2020

As petroleum companies look at new ways to enhance their operating efficiency and improve the recovery of oil reservoirs, the optical fiber is emerging as the most viable option for undersea connections, with its speed and distance being the primary advantages over traditional copper cables. Increasing offshore petroleum exploration and production will be the key driving factor in the fiber optic industry’s...