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The Right Fit for Fitness: What’s Your Workout Personality?

A major blunder many people commit when starting an exercise routine is not knowing their workout personality. People try every fitness trend celebrities rave, and then abandon it after three to four sweat sessions because it’s ‘not the right fit’ for them. Your workout personality, or the sum of your fitness and lifestyle interests, should be the very thing informing you of the kind of routines you...

Build Your Firm into a Successful Brand with 2 Secrets

Many businesses have the wrong idea about what it takes to create a successful brand that gets products flying off the shelves. A successful brand goes beyond fancy logos and beautiful company colors in brochures. A few articles on xxiibrands.com remind business owners that there’s more to building a brand than just throwing together some fancy logo and using beautiful company colors. These are critical...

3 Different Ways to Improve User Website Experience

One way to improve your conversion rate is to make browsing your website a seamless and enjoyable experience. Make sure your visitors can navigate between pages easily, find the information they need quickly, and purchase a product they want effortlessly. Esper Creations and other web design experts cite the following hacks that improve the user experience: Use White Space Effectively Also known as negative...

Yes, There Are Many Types of Landing Pages — Here Are Three

The primary objective of online marketing is to enhance your brand visibility and ultimately increase your profits. One of the areas you should focus on to ensure this happens is your website’s landing page. This is your first point of interaction with the client, and an excellent first impression is crucial. There are several types of landing pages a digital marketing agency, such as New Perspective in...

3 Things You Should Not Do with Your Logo Design

Branding is very important for any business. And the logo, which stands for every value and ideal that the business holds, is a company’s opportunity to make a lasting first impression. A logo is all about the brand. There should be no room for missed opportunity. It is the same reason you should treat your logo design sternly. Here is a list of the things you should not do with your logo design: Having...

Can Your Design Reach Out to the Colour Blind?

When one hears the word graphic design, they will usually recall picture logos, letterheads and other related visuals. While most of these graphic designs are great to ordinary individuals, some may require adjustments to suit this particular group of people: the colour blind. ...

3 Ways to Create an Effective Value Proposition for Online Branding

Are you wondering why despite spending so much, you're not getting the returns you're looking for? One of the reasons is that maybe you lack or don’t have a strong enough value proposition to sway your intended audience or turn a one-time buyer into a long time consumer. Marketing consultants from Boston and other parts of Massachusetts list the following ways you can improve your value proposition...

Enjoy a Wonderful Life as You Grow Older

It is quite difficult for someone to grow old. This is why the government has established a system that will make it easier for the elderly to find help and comfort as they start ageing. When you are already old, it would mean that you have already accomplished so many things in life. You have had your shares of triumphs and successes, and some heartaches here and there. While many people regard greying hair...

3 Effective Ways to Improve Customer Experience

In a survey conducted in 2011, researchers found that 78 percent of customers didn’t push through with an ongoing transaction or didn’t make a purchase because of bad customer service experience. Customers are the lifeline of every business. Without them, there’s really no point opening your establishment every day. It’s not enough that you have a good product or service; you need to...

Outsourced Customer Service: You Need It When…

Managing a business is no walk in the park; and, if it were, it would likely be a Jurassic Park – if you attempt to take on everything, all on your own. Businesses are demanding, especially during times of significant growth. In the early days, it’s easier to manage things – such as taking calls, applying suggestions, and handling all customer concerns – on your own efforts. But when...