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The Right Keywords for Your First SEO Campaign

Small businesses across the country, even here in Minnesota, have likely heard about search engine optimization and have begun to use it to boost their marketing. SEO can be a hard nut to crack, however, as optimization remains a tricky process. In the area of keywords alone, how can you choose the right set of keywords on the onset? SEO and Keywords Search engine optimization for your Minnesota business refers to...

Summary of the Consumer Buying Process and How SEO Influences It

Businesses can gain a competitive advantage in three fundamental ways. These include having outstanding products, offering lower rates or prices, and provide exceptional customer experience. Among the three options, only delivering exceptional customer experience is sustainable. An experienced SEO company will have the tools and resources to determine the needs, likes, and preferences of your customers. Using...

Email Marketing: A Modern Way to Promote Your Business

Looking for more up-to-date ways to advertise your business? For something more than the phone directory, use the internet and target customers who want your product with email marketing direct to their inbox. When looking for something more creative than advertising in a broadsheet, email marketing provides an affordable alternative that works with a medium that everyone loves — the internet. What Is Email...

Big Companies Favour Algomi Investment

Companies around the world are looking to diversify into different markets. Most recently, UK-based financial company Algomi scored a $10 million investment from pan-European stock exchange Euronext. Along with their Algomi investment, Euronext has recently had a chain of investments, being referred to as an acquisition spree. They have snapped up companies in varying sectors from foreign exchange markets, with...

4 Key Steps to Building Your Business Website

Apart from utilising social media platforms such as Facebook and Instagram for the promotion of your services, you also need to make sure that you have a functional website to lead your business to success. After all, the marketing efforts on social media will only prove useless if your potential customers end up looking at a poorly designed website. How exactly do you build an effective business website? Make...

Why Does Your Business Need SEO Services?

The digital marketing landscape has changed drastically. But having a search engine optimization (SEO) strategy has remained relevant, and will likely stay relevant in the future. Other than that, why should your business use SEO? Increased traffic Ranking at the first page of search engine results means you get a significant amount of website traffic. Ranking high with the help of SEO is much like setting up...

The Essential Integrations Your CRM Software Should Have

A CRM software that works well is one that has the greatest user adoption. Yes, most CRM software delivers comparable functions. However, there is no one-size-fits-all platform. Some vendors target the sole business owners while others cater for the enterprise. Your CRM platform can be more effective through endorsed and third-party integration. Additionally, you should ensure that your CRM software has the...

Things You Can Learn from Your Site’s Bounce Rate

The bounce rate is a metric that tracks the percentage of visitors who land on your site and leave without going to any other page. What this means is that people do not stay long enough to get more details about what you can do for them. However, all is not bad news there are lessons to learn from this. Experts from web design companies in Salt Lake City such as SEO Werkz will cite the following things you...

3 Benefits of Localizing Your Business Website

If you are new to online marketing and still wrapping your head around the benefits of search engine optimization or SEO, we have news for you. You need local SEO as well. Here are some of the reasons why you need to localize your website’s SEO to target your immediate market. Consider these benefits and start looking for a local SEO company in Denver such as Third Stage Marketing to help you out. It enables...

Top Places to Promote Your Brand Online

Are you looking for places to promote your website in? The Internet offers plenty of avenues for big and small brands that want to maximize their budget and profits. These websites and social bookmarking sites allow you to reach your audience effectively. Red Rider Creative cites some of the best places to put your online ads. Sponsored Content Have you seen those links at the end of an article on a high ranking...