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Three Effective Ways to Advertise Your Business Online

Living in the digital era has given almost every aspect of our lives advantages. The field of business is not an exception to this. Advertising your business and reaching thousands of clients is now possible and made easy through the internet. Here are three practical ways to promote your business online. Build Your Social Media Presence There is an average of 2.3 billion active social media users. Whoever your...

SEO-Friendly Web Design: Elements That Will Ensure High Rankings

Ranking high on search engine pages is essential for all businesses with an online presence. Search engine optimization (SEO) can help you boost your rank significantly. There are various ways you can integrate SEO into your website. One of the most efficient is through SEO-friendly web design. Search engine optimization experts who double up as web design experts such as Jupiter’s Blue Gorilla Digital can...

Working with an SEO Company: The Hits and the Misses

Unlike in the past, companies are now embracing technology in running their operations. A good number of these companies also have websites where they market their products and services and engage with potential markets. With this, you will want repeat and potential clients to find your website and blog on the first page of search engines like Google, Yahoo!, and Bing. As search engine optimisation (SEO) companies...

Reasons You Should Invest in SEO for Your Business

Small companies often misunderstand the term SEO and, as a result, many small business owners take it lightly and do not invest time and money in optimising their websites. Like any other marketing technique, SEO enables your business to target a specific audience and generate more leads. It also has better ROI than other forms of advertising. Here is why. It is cost effective When it comes to marketing and...

Even Small Businesses can Make It Big Online

A small bakeshop may have a decent number of local clients per month. A plumbing company with flyers around the neighborhood may receive calls every once in a while. It’s enough to keep the business afloat, so you think you’re doing well. But you can do better. It’s not enough to play safe. Here’s how you can improve business profits: Market Online As more customers switch online, it’s...

Solid Web Content is Just as Good as a Great Web Design

Your website is a digital representation of your business, which is why you must ensure that it does its job of reflecting your mission and vision. After all, it’s one of the tools that allow you to market what your organization has to offer. It’s a crucial branding tool that you need to make the most out of so that your business can take the lead over the competition. Elsqrd.com reminds every website owner...

Four Ways to Make Marketing Spending Efficient

Marketing is among the most important operations of a business. Marketing is how the business will be able to reach out to customers, which are integral to the life of the company. While it is understandable that marketing is expensive, that does not mean that you throw efficiency down the drain. There should be better output with the least amount of resources spent in the marketing efforts. The following are...

Why Backlinks Matter for Your Business

Any search engine optimisation (SEO) company in Sydney, Australia will tell you that off-page SEO matters as much as on-page SEO. Off-page SEO involves link building, and it plays an integral part in Google’s algorithm. The more backlinks you have to your website, the more Google registers your site as authoritative and trustworthy. Keep Things Legitimate The acquisition of backlinks can be hard because of...

Lead Nurturing Campaigns That Will Spur Your Business Growth

Ranking high on search engines is important to any profit-oriented business venture. Statistics, however, reveal that over 90% of marketing leads on your website do not convert into sales. This means SEO should not focus solely on driving traffic to your site; it should also drive the right customers and encourage them to complete transactions. Lead nurturing, according to research, can improve your sales by...

Customer Engagement 101: What To Put In A Newsletter

Did you know that of all of the online marketing tactics out there, email marketing has the highest potential for generating the highest return on investment? Yes, it’s even better than search engine optimisation (SEO), pay-per-click (PPC) or paid search advertising, content marketing, and other digital marketing strategies. Compared with other channels, email marketing doesn’t require a high amount of monetary...