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Even Small Businesses can Make It Big Online

A small bakeshop may have a decent number of local clients per month. A plumbing company with flyers around the neighborhood may receive calls every once in a while. It’s enough to keep the business afloat, so you think you’re doing well. But you can do better. It’s not enough to play safe. Here’s how you can improve business profits: Market Online As more customers switch online, it’s...

Solid Web Content is Just as Good as a Great Web Design

Your website is a digital representation of your business, which is why you must ensure that it does its job of reflecting your mission and vision. After all, it’s one of the tools that allow you to market what your organization has to offer. It’s a crucial branding tool that you need to make the most out of so that your business can take the lead over the competition. Elsqrd.com reminds every website owner...

Four Ways to Make Marketing Spending Efficient

Marketing is among the most important operations of a business. Marketing is how the business will be able to reach out to customers, which are integral to the life of the company. While it is understandable that marketing is expensive, that does not mean that you throw efficiency down the drain. There should be better output with the least amount of resources spent in the marketing efforts. The following are...

Why Backlinks Matter for Your Business

Any search engine optimisation (SEO) company in Sydney, Australia will tell you that off-page SEO matters as much as on-page SEO. Off-page SEO involves link building, and it plays an integral part in Google’s algorithm. The more backlinks you have to your website, the more Google registers your site as authoritative and trustworthy. Keep Things Legitimate The acquisition of backlinks can be hard because of...

Lead Nurturing Campaigns That Will Spur Your Business Growth

Ranking high on search engines is important to any profit-oriented business venture. Statistics, however, reveal that over 90% of marketing leads on your website do not convert into sales. This means SEO should not focus solely on driving traffic to your site; it should also drive the right customers and encourage them to complete transactions. Lead nurturing, according to research, can improve your sales by...

Customer Engagement 101: What To Put In A Newsletter

Did you know that of all of the online marketing tactics out there, email marketing has the highest potential for generating the highest return on investment? Yes, it’s even better than search engine optimisation (SEO), pay-per-click (PPC) or paid search advertising, content marketing, and other digital marketing strategies. Compared with other channels, email marketing doesn’t require a high amount of monetary...

Online Aspects to Prepare Before Opening a Small Business

You have the business idea. You have secured a source of funding. You’ve found an excellent business location. Does this mean your small business is ready for take-off? You’re almost there, but not quite yet. Here are things to set up before you can start operating: Advertisements It’s hard to gain customers when you’re starting out. You haven’t established the reputation of the...

Online Marketing: Key to the Success of Your Oil Business

The United States takes pride in its bountiful natural resources, from forests to mountains, and agriculture to waters. And under these are some of the greatest discoveries that have made the lives of people more convenient: oil and gas. In a country where over 900,000 wells containing these energy sources remain active, it goes without saying that the nation’s oil and gas industry remain strong and ever-evolving....

5 Signs Your Business Needs a Rebrand Right Now

Rebranding is part of the evolution of businesses. It may be a subtle transformation, like a slight shift in a logo’s colors, or a major overhaul where the logo itself undergoes a dramatic change. Redefining a brand may be due to a company’s aim to shift how consumers perceive the brand, to bring new life into a logo that seems dated, or to show the progression of the company with an evolving market. Whichever...

Grow Your Business in 2018 With These Online Marketing Tips

It’s been a great year for many businesses that invested in digital marketing. For sure, you are itching to know how to go about optimizing your online presence and making your brand attractive to search engines in 2018. Your audience is always looking for interesting and relevant content. It is your responsibility to satisfy this need. The reward is their interest, patronage, and loyalty. Aspire Digital...