Like any other profession or business, there is stiff competition for dentists. In any given area, there are likely to be more than one dentist competing for the patient’s attention.
To improve your chances of getting more customers, here are some dental practice marketing ideas from Dominate Dental.
Use email, and use it often
Email marketing has been around for a long time, even before Google started lording it over online and pushing the marketing industry to engage in more activities. Email is still as powerful as it once was, perhaps even more so. You can use it to send links to your new blog entries, announce promos and the like. Even if you don’t have anything new to say, you can still send your patients a “We miss you” email, with a few reminders of what services you offer and a link to your website. Try sending emails at least four times a year.
You give your patients more opportunities to connect with you if they are in your area or somewhere close. Geocentric-targeting is important, as you are technically a local business and you want local customers to know about you. Email blasts, blog entries, Google ads and just about everything that reaches your patients should be geocentric-targeted for maximum effect.
An easy to use website with all the necessary parts
An About page, services with their own web-page, an easy to understand form for scheduling a visit, a blog to give more information about various dental and health topics, your location and contact information complete with a Google Maps link and a page for the modes of payment you entertain and services that may be covered by insurance. These are all important, and they should be easy to reach from any web-page within your website.
You may also include a discount or similar offer to those who use your online form for scheduling a visit, to give more people an incentive to use your website. Another note: make sure to design your website to be easily accessible on any mobile device.
Understanding what you need to do, as far as marketing your practice is concerned, can get you noticed fast, and it may even lead to consistent growth in your client base year-on-year.