A business’ website is its face in the online world. You might wonder how often or how much should you make changes in your business’ face? The simple answer is it depends. It mainly depends on two things, according to web design experts in Minnesota (MN).
The nature of the site
First, it depends on the nature and types of content that you publish on your website. For instance, if the website posts a calendar, timetable or news within the tech industry, it should update on a daily basis. If the website is a transaction-based site with an inventory of products, the standard for updates is daily as well. The business must check duplicate product entries and remove items that are out of stock. Some websites use an application for automatic updates.
However, some content requires manual updates. For example, there are trending topics websites must update several times a day. Otherwise, other sites within the same niche will capture the readership. Time is of the essence for these websites.
Finally, if the site has a blog, which should be fundamental to all websites, you must update it at least once a week. Nonetheless, the standard nowadays is to update the business blog once a week. For personal blogs, up to three updates per week is the current standard.
The organizational changes
Let’s say a business has previously published names, facts, statistics, and contact numbers. When newer, more up-to-the-minute details emerge, they must update the appropriate pages the soonest time possible. A perfect example is when you hire a new team member. You should update the “Our Team” page. If you received an award recently, update the company history or the “About Us” page. When an upcoming major sale is in the works, the website should reflect it, too.
Evidently, the update requirements of a website greatly depend on the goals of a particular site. If you have something to share with your users that are of high value and worth their time, it should count as an important update.