Communications Etc.

Everything Technology

Are You Using the Full Potential of Visuals in Your Web Design?

Visitors want more from the content they search. Text — and more text — to explain everything and represent your brand just won’t cut it anymore. Now, this is when you should leverage visuals to engage your target audience more. SEO Werkz, a web design pro from Salt Lake City, cites the following techniques that enable you to achieve this goal. Visuals in Blog Posts A blog is an informal medium that lets...

Marketing Secrets of High-Performing Brands

When your company’s marketing efforts have been quite ineffective lately, and you have been having difficulty working your way around digital marketing, you can look at the secrets of high-performing brands to give yourself insight on what to do to improve your marketing skills. Think on a System Level To get ahead in marketing, you may think to hire the best experts that you can afford. High-performing brands,...

Dealing with the Most Common Digital Marketing Mistakes

Digital marketing is an important component of your marketing and advertising campaigns. It helps you have a 360-degree approach to reaching customers. It’s a vast discipline, meaning you are bound to create mistakes. That is okay, especially if you are just testing the waters. What is important is that you are willing to correct them and learn from them. If you are just starting your digital marketing...

Building a Strong Brand Awareness and Following

It is a common mistake that many companies make, creating a product they feel is great and expecting people to trip over themselves to get their hands on it. If that were the case, you would not have food companies spending millions of dollars on advertisements. After all, food is a basic need for sustenance. Sadly, that is not how the business world works. You need to establish the link between the problem...

HOTEL WEBSITES: A FIRST LOOK

Hotels are a much-needed home away from home. They give comfort, relaxation and a sense of luxury. These days, people rely on the internet to check out hotel rooms, amenities, and promos. As such, hotel owners should note that their websites are the fastest way to reach the market. Having an outdated, generic website will not stand out. Thus, web design for hotels is a service best left to professionals. They...

Can Your Design Reach Out to the Colour Blind?

When one hears the word graphic design, they will usually recall picture logos, letterheads and other related visuals. While most of these graphic designs are great to ordinary individuals, some may require adjustments to suit this particular group of people: the colour blind. ...

Why You Should Buy Traffic for Your Business Website

A website can be the lifeblood for some businesses, which is why they constantly come up with new ways to draw in more customers and increase conversion rates. One way to get more customers to check out your site is to buy website traffic from trusted website traffic suppliers. If you are not convinced that purchasing traffic is effective, these reasons can hopefully change your mind. Website Traffic is Affordable If...

The Search for the Right Marketing Agency: 4 Things to Keep in Mind

Marketing has long been essential in drafting the success of a business. It might have changed over the years, but the idea of having a strong marketing strategy remains the same. Now, marketing as a field has become stronger and more flexible, thanks to various advertising platforms. Finding a media marketing agency that would tackle different fields (i.e. traditional, print, and social) might be tricky,...

Making Your e-Commerce Homepage a More Effective Magnet for Conversion

Think of your e-Commerce site’s homepage as a slot for prime-time TV. Every single product is competing for attention, but only the best of the best could get slots. This page is when you entice, allure, coax, and convince visitors to convert. That said, here are some ways to make your homepage a magnet for conversion: Provide an Omnipresent Search Box By this, you blatantly make the search box tag along with...

Website Traffic and Why You Should Understand It Now

For businesses with physical brick-and-mortar offices or shops, their website serves as the lifeline of their online marketing and advertising campaigns. And for those solely operating online, their website is their business. Whichever the case is for you, it’s important that you gain a considerable amount of traffic flowing into your site. Without traffic, your website is simply an expense that doesn’t...