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Everything Technology

Website Traffic and Why You Should Understand It Now

For businesses with physical brick-and-mortar offices or shops, their website serves as the lifeline of their online marketing and advertising campaigns. And for those solely operating online, their website is their business. Whichever the case is for you, it’s important that you gain a considerable amount of traffic flowing into your site. Without traffic, your website is simply an expense that doesn’t...

Practical Reasons to Take Your Business Online in Perth

The economic outlook for the Perth has never been this positive as a fast economic growth rate has put in in the highest record in Western Australia. Perth accounts for about half of Australia’s exports of iron ore, gold and liquefied natural gas exports to China.    The state government has been working to help businesses make export connections and create a viable online presence; they know...

The Advantages of Having a Website for your Business

In this age, the Internet has pervaded most of the lives of people. Whenever someone needs something, a product or a service, they look it up online. This is the reason why people visit a website almost every day. There are lots of reasons, but it has to get vital information that they need. If you have a business, it is better to have a website to make it easier for your customers to get whatever information...

Why Your Business Needs Help from Marketing Experts

The chances of your business idea already facing competition even before you open up shop are 100 percent. Whatever industry you enter – retail, medical, food, etc. – you can expect that somebody out there is doing the same. So what can you do to have even a slight edge over them? Marketing Marketing and advertising are important for any business, especially if you already have a market saturated with similar...

Main Benefits of a Great Graphic Design That You Should Know

A good graphic design involves more than just website aesthetics. It plays a significant role in the success of your business by helping develop lasting relationships with your customers. Here are some of the main benefits of having a website with good graphic design: Grabs and Keeps Attention First impressions matter. If your site does not quickly capture your visitors’ attention, they will leave in no time....

The First Step to Innovating Your Business Marketing Campaign

Massachusetts is home to nearly 600,000 small businesses. Almost 7% (40,000) of these enterprises are in Boston. While not all of them directly compete with your business, a good portion of them is. And with Beantown’s continuous growth and economic improvement, experts forecast this number to maintain its steady rising pace. That said, you have to present your small business in such a way that...

Dental Marketing: Information You Have to Know Today

Like any other profession or business, there is stiff competition for dentists. In any given area, there are likely to be more than one dentist competing for the patient’s attention. To improve your chances of getting more customers, here are some dental practice marketing ideas from Dominate Dental. Use email, and use it often Email marketing has been around for a long time, even before Google started lording...

3 Ways to Create an Effective Value Proposition for Online Branding

Are you wondering why despite spending so much, you're not getting the returns you're looking for? One of the reasons is that maybe you lack or don’t have a strong enough value proposition to sway your intended audience or turn a one-time buyer into a long time consumer. Marketing consultants from Boston and other parts of Massachusetts list the following ways you can improve your value proposition...

Lessons to Learn From the “Fake News” Epidemic

Unconfirmed assumptions and false information masquerading as news have spread across the globe. We see fake news about politics, nature, health science, technology, celebrities, and any industry or topic with hype potential. Although many people are now aware of their existence and became more discerning of news sources, many still get fooled. This prompted Facebook to delete spam accounts perpetuating false...

3 Hotel Website Marketing Strategies that Will Earn You More Traffic

Having a website to market your hotel is a great way to increase sales, but it does not guarantee success. You need to implement several techniques to increase the number of people that visit your website and book their stay in your hotel. Here are some hotel website marketing strategies that will drive more traffic and sales to your hospitality business: 1. Search Engine Optimization (SEO) This strategy...