Businesses are always neck to neck against each other in driving customers. It is particularly true for local small businesses in Minnesota, but according to Sievers Creative, if you want to get ahead of your competition, the best approach is to combine offline strategies like physical signs with online strategies like search engine optimization.
Nowadays, businesses can no longer rely on any one of these strategies because there is now both an online and offline component to any business. If you are a brick and mortar business, you need at least a website and a Facebook page to interact with your customers. On the other hand, even if you are purely an online business, you have a physical location even if it is only your garage; for that, you need a physical sign.
Use Online Call to Action on Print Ads
If you are not leading your customers to your landing page in your print ads, then you are leaving money on the table. If you can get your customers to your landing page, you can capture their contact information and use it for future follow-ups. You can lure customers to join a contest or download a free e-book to make them visit your landing page and get that all-important e-mail address.
Write a Print Article and Use Social Media for Interaction
What better way to target your local customers than to print an article on a popular local magazine? The article should relate to current concerns and how your product or service addresses the issue. You have to be subtle with this and should not come out as pushing people to buy what you are selling. You can then close the article with a call to action telling them to “visit our Facebook page to share your thoughts on the issue.”
Make a Cohesive Offline and Online Campaign
All your offline and online advertising campaign must relate to each other. For example, you can use your most popular social media image as the image of your next print campaign. This will give your customers a sense of connecting the dots as they interact with your brand.
Many local businesses keep their offline and online marketing strategies separate. However, if you combine them, you will not only save time and money; you can even drive more customers to your business.