Any search engine optimisation (SEO) company in Sydney, Australia will tell you that off-page SEO matters as much as on-page SEO. Off-page SEO involves link building, and it plays an integral part in Google’s algorithm. The more backlinks you have to your website, the more Google registers your site as authoritative and trustworthy.
Keep Things Legitimate
The acquisition of backlinks can be hard because of all the competition. As a result, you may think about purchasing backlinks instead. The deals may seem great for the prices they have, yet you run the risk of Google delisting your website from its database. Google monitors backlink schemes and takes extreme measures to punish those who use them.
Work on Your Content
You will have a better chance of success when you work on your SEO strategy and your content creation instead. You can re-evaluate the content you are creating. Perhaps you still have room to improve the quality. You can use better graphics or images, you can delve deeper into relevant topics, or you can use more data or facts.
Search for the Right Blogs
Once you have improved your content, you can go back to searching for blogs where you can guest post and acquire backlinks. You need to look at the right blogs, however, such as ones that belong to the same niche as you do. Guest posting on these blogs also prevents you from receiving a red flag from Google that checks if your backlinks are relevant to your website.
Leverage Social Media Sharing
When you still lack backlinks even after guest posting in blogs, you can then turn to social media. Boost your content on Facebook, for example. The more people share your content, the more you receive backlinks.
A search engine optimisation company in Sydney can provide you with other help to acquire those coveted backlinks. You also have to raise the rest of your SEO strategy to succeed online.