SEO on an iPadThe digital marketing landscape has changed drastically. But having a search engine optimization (SEO) strategy has remained relevant, and will likely stay relevant in the future.

Other than that, why should your business use SEO?

Increased traffic

Ranking at the first page of search engine results means you get a significant amount of website traffic. Ranking high with the help of SEO is much like setting up shop in the middle of Times Square—you get more business on a crowded street corner than on a deserted island.

In addition, SEO makes sure the people visiting your website are mostly qualified leads. These visitors are already searching for business like yours when they find you, which mean they already have an interest in your products or services and would likely buy what you sell.

Increased brand awareness

Having your website rank at the top of search engine results pages increases brand awareness.

Big businesses are buying billboard ads on highways in crowded urban locations. You might not have the same amount of marketing budget, but hiring SEO experts like Seocharlotte.com can help you compete with those big names and make yourself known.

Improved site usability

Apart from making your website easy to crawl for search engines, SEO also ensures visitors can navigate your site without much hassle. This allows them to further explore your pages and find exactly what they’re looking for, which is the reason they clicked on the page in the first place.

It is SEO that leads traffic to your website and help it ranks higher. And it’s SEO combined with excellent web design that determines whether you can maintain the traffic, and convert that traffic into paying customers.

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With that said, your business definitely needs to have an SEO strategy in place—that is, if you truly want success in the digital marketing space and beyond.

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