Many business owners do not put a lot of thought into creating a logo. There are those who will trust a kid with a computer to make their logo for them, as this can save them money.
The creation of a logo by a professional may not be as simple or free, but you are paying for quality and longevity, along with several other factors only professional graphic design service providers in Melbourne will consider.
When you hire a professional to make your logo, they will keep these factors in mind:
What your brand represents
Your brand is what it’s all about. A logo should not only be instantly recognisable, but it should also immediately bring to mind what the brand represents. There are many other businesses out there, and some of them may be similar to yours, but your business still has plenty of uniqueness. Your logo should show that originality. In other words, it should represent who and what you are.
What niche you’re marketing to
There is a niche you would like to reach, and your logo should help you with that. Just look at Disney; you know the kind of market they are trying to reach when you see their logo – it’s fun, it’s magical. That’s what you should aim for, what your business means to a particular segment of the market, and incorporate it in your logo.
The problem with more than half the new logos you see every day is that they can become dated in a few years. You don’t want that happening to your logo, especially if you just spent quite a bit on its creation. The Mercedes-Benz logo is a classic example of timelessness. It’s simple, and it’s as classy as the kind of vehicles they build.
When time has caught up
The Mercedes-Benz logo may have survived generations, and that is something you should aspire to achieve with your logo. But sometimes it’s just time for a change. The important thing knows when that time has come. Look at how Apple changed their logo from a dated, multicoloured apple to one that retains the shape but not the colours. It is now sleeker and more in tune with their brand that offers unique yet simplified design.
A professional designer take these factors into account and makes it possible for your logo to be instantly recognisable through the years. Hire a professional. After all, your logo is an investment.